The Paso Robles Wine Country Alliance invites you to take part in the 5th Annual Paso Robles Wine Country Virtual Auction, September 15-20, 2025. Coinciding with California Wine Month, this is a rare opportunity for bidders to acquire distinctive, exceptional lots not offered elsewhere. The auction features custom-curated packages that combine one-of-a-kind tasting excursions with relaxing lodging accommodations, delicious dining, exciting vineyard adventures, as well as rare and allocated wines.

View packages and register to place your bids. More packages are added daily! Make sure to check out our donation: A Day in the Life of a Winemaker with McPrice Myers!

Scholarship Program Impact

All Virtual Auction proceeds will benefit the Paso Robles Wine Country Alliance (PRWCA) Foundation, a 501c3 organization that gives back to the local community primarily through educational scholarships for aspiring young adults from the Paso Robles region. Just in the last four years, the PRWCA Foundation gifted 55 scholarships to North San Luis Obispo County high school seniors, totaling $118,000.