The Paso Robles Wine Country Alliance invites you to take part in the 6th Annual Paso Robles Wine Country Virtual Auction, September 14-23, 2026. Coinciding with California Wine Month, this is a rare opportunity for bidders to acquire distinctive, exceptional lots not offered elsewhere. The auction features custom-curated packages that combine one-of-a-kind tasting excursions with relaxing lodging, delicious dining, exciting vineyard adventures, and rare, allocated wines.

View packages and register to bid. More packages are added daily! Make sure to check out our donation: A Day in the Life of a Winemaker with McPrice Myers!

Scholarship Program Impact

Virtual Auction proceeds benefit the Paso Robles Wine Country Alliance (PRWCA) Foundation. This 501(c)(3) organization gives back to the community primarily through educational scholarships for aspiring young adults from the Paso Robles region, as well as contributions to other local nonprofits. Just in the last five years, the PRWCA Foundation has awarded 67 scholarships to North San Luis Obispo County high school seniors, totaling $148,000.