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Wine Country Christmas Market with Adam Montiel

This holiday season, you're invited to shop local and make a real difference at the inaugural B&E Wine-Country Christmas Market! A North County event to mirror the South County B&E Jingle Jam.

Join us for a beautiful afternoon that combines the best of SLO CAL's makers and vintners for a truly meaningful cause. This is your chance to wander through a curated collection of local artisans, find unique, handcrafted gifts for everyone on your list, and sample phenomenal wines from the heart of our region.

But this market is about more than just shopping; it's about Local Holiday Heart in action.

All ticket donations will directly fuel Up+Adam's Breaking & Entering Christmas, the 12-year tradition led by broadcaster Adam Montiel where he and his crew quietly deliver the magic of Christmas to a local family who has faced an impossible year. This effort is 100 percent local, powered by community, and handled with total respect.

What to Expect:

Local Wineries pouring their finest, offering a perfect sip as you stroll

Unique and thoughtful gifts from a small local makers and artists

Contagious Generosity that comes from knocking out your holiday shopping list while contributing to a truly impactful community mission

Cost: Free admission - Donation for Breaking & Entering Christmas requested.

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December 5

Holiday Sip & Shop in Downtown Atascadero

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December 14

Board Boss: Learn the Art of Charcuterie (with Wine!)